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International School Marketing and Admissions Conference (Co-located with Lead To Succeed)

Inaugural conference designed for marketing and admissions personnel in international schools who are eager to further develop their professional skills. Discover the latest trends and insights that can elevate your strategies in enhancing your customer journey, helping you to convert your potential customers into active participants of your school community.

Pre-conference: The Brand Strategy Audit
Ewan McIntosh, Founder & Managing Director, NoTosh

What makes your school truly distinctive? It’s not your facilities. Not your results. Not even your alumni. It’s the way you tell your story — and the story your community tells back.

In this one-day workshop, we bring together Heads, Deputy Heads, Communications, Marketing and Admissions teams to tackle a crucial challenge: how to develop a shared language that captures what your school offers families — not just in theory, but in practice.

Through hands-on activities, provocations and facilitated discussion, we’ll:

  • Uncover what makes your school the right choice for the right families
  • Audit your current communication channels and messaging for clarity and consistency
  • Align leadership and teams around a set of key phrases and ideas that everyone can own
  • Build confidence in crafting stories that reflect your values, not just your offers
  • Explore what impact really looks like — beyond open days and enrolment numbers

This isn’t about writing a new tagline. It’s about designing a repeatable, resilient narrative that brings together purpose, practice, and personality.

Come with your questions, your hunches, your sticky challenges.
Leave with tools, language and alignment that you can use the very next day. Learn More

“A good strategy, mission or vision is a start. But every communication has to lift those words off paper and into people’s imaginations. Frameworks get you so far; but those daily communication habits are where you bring your brand alive.” —Ewan McIntosh

 

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