Brand Is What They Say About You: Rethinking School Identity with Ewan McIntosh
In this episode of the Education Vanguard Show, Justin speaks with Ewan McIntosh, educator, strategist, and founder of NoTosh. With decades of experience helping schools worldwide, Ewan unpacks why a school’s brand isn’t defined by glossy brochures or polished slogans, but by the lived experiences and stories that others share about it. He challenges educators to show learning in action, emphasizing on the importance of empowering everyone in school to be a brand ambassador and how they can live and breathe brand through aligning it with the school’s culture and values.
A thought-provoking conversation for leaders and educators seeking to strengthen community trust and redefine what school branding truly means.
Listen on:
Apple Podcast: 21c.li/apple-podcast-education-vanguard
Spotify: 21c.li/spotify-education-vanguard
Youtube: 21c.li/youtube-education-vanguard
Lead to Succeed Pre-conference mentioned in this podcast:
The Brand Strategy Audit
https://leadtosucceed.community/21cl/the-brand-strategy-audit/
